When Borders Book Shop (as it was once known) opened in Ann Arbor circa 1971, selling both new and used books, it was far from the behemoth it is today. Since then, however, they’ve sold out to Kmart, merged with Waldenbooks, bought themselves back from Kmart, and now have stores in Singapore, Dubai and Kuala Lumpur. In its current manifestation, Borders can special order out-of-stock titles in about a week, and unlike its even bigger brother, Barnes & Noble, it will special order out-of-print titles. They have thousands of CDs and DVDs, and everything is organized on shelves; no tubs or stacks on the floor here. The coffee in their cafés is provided by a Starbucks subsidiary, and their stationary company is a leading brand in the U.K. But this slightly-upscale motif is more appearance than anything—while a Borders manager may tell you that the store’s employees are more knowledgeable and bookish than those of other big chains, a Borders employee will just as soon tell you that it only looks that way because of the stringent dress code. — Ben Perkins
5.5
"Mixed Reviews" Average Reader Rating on a Scale of 10
I was astonished at the poor customer service at Borders. The online website has very little selection (compared to Barnes and Noble or Amazon) and higher prices. I assumed that at least the brick and mortar store would be acceptable - that must be where they placed their focus, I thought.
Slovenly shelving, poorly read staff (in a bookstore!) that did not know how to locate products. The prices listed as "sales" were higher than normal prices at B&N. Yuck.
Ever try to order a book from Barnes & Noble? Or get them on the phone? Or how about, just get information on a book? The quest for finding good nonfiction books--e.g., art & art history, cooking, world history/politics, self-help, alternative medicine, home decorating, collectibles--is a pleasure at Borders. Their variety is exceptional and service unbeatable. At Borders, the salespeople are on a mission to help you, intelligently, quickly, expeditiously, cordially. And they understand that New Yorkers hate to wait on line.
Honestly, now, have you ever had a really great experience at B&N? Try Borders then. Caring service at a chain bookstore. A new and very welcome concept.