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Home > Shopping > Boucher


9 Ninth Ave., New York, NY 10014 40.739661 -74.006331
nr. Little West 12th St.  See Map | Subway Directions Hopstop Popup
212-206-3775 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Jewelry
Photo by Nataly Levich

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Official Website

Nearby Subway Stops

A, C, E at 14th St.; L at Eighth Ave.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Jewelry


This venue is closed.

Laura Mady’s pink-tinged boutique has supplied the now-glitzy MPD crowd with gemstone-decked jewelry for more than a decade. Glass cases line both walls of the cozy, feminine space, each filled with necklaces, rings, and earrings of a uniform hue: black diamonds, aquamarine, and turquoise in one; pink sapphire and coral in another; raw rubies, garnets, and fire opal; emeralds; and golden citrine. A packed case on the end displays glittering white and cream creations of London Blue topaz, diamond, and pearl, which are especially popular among meatpacking brides; she’ll also create customized jewelry for bridesmaids. Mady builds each piece individually around the cut and shape of the stones, which she sources from Belgium, Brazil, and beyond. Well-priced classic pieces like petal- and teardrop-shaped gemstones strung on leather or silk cord start at $45, while elaborate necklaces dripping with diamonds can reach $1,400. But most designs fall comfortably in between Mady believes that no woman should ever have to wait for someone to buy jewelry for her.