Mon-Sat, 10am-7pm; Sun, noon-5pm
1 at 79th St.
American Express, Discover, MasterCard, Visa
A woman in search of lingerie that screams sex will head to Victoria's Secret, but a woman looking for a more refined, slow-build sensuality will do well to seek out Bra Smyth. Sweetly-sophisticated French, Canadian, and European undergarments in the softest cottons and smoothest silks line the displays; brides-to-be in particular will love the lacy white bustiers. But the store's renowned for its fit staff—experienced bra mavens trained in the delicate, fine art of measurement. Many can size a customer up on sight, and a good thing, too, given the thousands of styles and sizes on offer. Sizes run from 32A to 44J, and alterations are also available. Proving they really know what women want (pace, Sigmund), Bra Smyth even has a collection of made-to-fit swimsuits that come in real, human bra sizes.
The Upper East Side shop and this newly opened Upper West Side location stock their racks with mostly French labels and high-end companies such as Le Mystère (from $60). The friendly staff helps brides make sense of cumbersome corsets and is renowned for helping women find their perfect bra fit.