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Breguet

779 Madison Ave., New York, NY 10021 40.76816 -73.968018
at 66th St.  See Map | Subway Directions Hopstop Popup
212-288-4014 Send to Phone

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  • Price Range: ($$$$) Very High End
  • Products & Services: Watches

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Official Website

breguet.com

Hours

Mon-Sat, 10am-6pm; Sun, closed

Nearby Subway Stops

6 at 68th St.-Hunter College

Payment Methods

American Express, Diners Club, MasterCard, Visa

Product Guide

Accessories

  • Watches

Profile

This shop’s Louis XVI décor is a throwback to the days when legendary Paris watchmaker A.L. Breguet, invented the tourbillion—that little oscillating pendulum that keeps time in mechanical wristwatches. Averaging $30,000 per Swiss handcrafted watch, the House of Breguet (as its sometimes called) attracts next-generation buyers continuing a familial tradition and investment bankers itching to burn their quarter-end bonuses. Clients relax on chaise longues and indulge in Swiss chocolates while trying on the merchandise. For men, there’s the Alarm of the Tsar, a dual-time-zone piece with a self-winding pendulum, hand-engraved sapphire back, and a shrill wake-up chime. La Tradicion has a retrograde second hand, perpetual calendar, and inlaid rubies between both the front and back cogs. Among the ladies’ choices are the egg-shaped, diamond-encrusted timepieces of the Queen of Naples collection, with mother-of-pearl faces and moon phase dials. Breguet’s creations have been worn by centuries of tastemakers, from Marie Antoinette and Napoleon Bonaparte to Diane Von Furstenberg. Every Breguet watch is catalogued, so if you had your heart set on No. 1901, sorry: Winston Churchill snapped that one up last century.

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