• Build-A-Bear Workshop

  • 565 Fifth Ave.
    New York, NY 10017
  • Neighborhood: Midtown East
  • Phone: 212-871-7080
Build-A-Bear Workshop Photo
This Wonkaville-esque Fifth Avenue flagship store stuns patrons into babbling submission with its giant and colorful labyrinth of fluff, happy music, and industrious Master Bear Builder associates who, like Umpa Lumpas, help keep the stuffed-animal assembly line moving. It takes about 30 minutes for kids and parents to bring a customized teddy to life: Once shoppers have chosen a deflated animal "skin" from a virtual salad bar of bears, cats, frogs, and rabbits, they can opt to give voice or song to their creation (in the form of a sound chip) before stuffing it to the desired level of "huggability." Then comes the feat of dressing the critter in one of countless infant-sized costumes and accessories—from Mets uniforms to hospital scrubs to do-rags. (Fashion coordinators are available to help put together a knock-'em-dead outfit.) Lastly, children name their new buddy and register it with a Find-a-Bear ID before packing it into its very own cub condo carrying case for the final sojourn home.
  • Hours

    Daily, 10am-7pm

  • Prices

    ($$) Mid-Range

  • Payment

    American Express Discover MasterCard Visa

  • Products and Services

Avg. Rating 0

  • Facebook
  • Twitter
  • E-mail
  • Save to foursquare
See the Full NYMag Site »