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This venue is closed.
Japanese designer Hogo Natsuwa offers his vibrantly printed Aoyama Itchome dresses, silk tunics, and blouses at discounted prices in his second New York boutique. The spacious store is arranged like an internationally inspired living room, with embroidered blankets in tropical shades hanging from dressing rooms, an ornate gold-upholstered couch, oriental rugs covering the scuffed concrete floor, and accessories scattered across dining tables, vanities, and china cabinets. Dresses in vivid florals and bold patterns hang on freestanding metal racks against a wall painted in a Japanese village scene. Variously marked-down distressed-leather totes, latched handbags, and ruched clutches in various hues hang from a coat rack near the doorway. Hand-stitched leather belts cover a table in the center of the store, and a dresser near the register displays pairs of eye-catching plumed earrings. Discount hunters troll the well-stocked sale section in back of the shop, where silk dresses, tops, and cotton tunics can be snagged for up to 50 percent off.