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The Children's General Store

Grand Central Terminal
107 E. 42nd St., Lexington Concourse, New York, NY 10017 40.751949 -73.977214
nr. Pershing Sq.  See Map | Subway Directions Hopstop Popup
212-682-0004 Send to Phone

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Nearby Subway Stops

4, 5, 6, 7, S at Grand Central-42nd St.

Payment Methods

American Express, MasterCard, Visa


This venue is closed.

Tucked away in Grand Central Station's less-bustling Lexington passageway, The Children's General Store is claustrophobic in the best possible way: The studio-size shop's categorized shelves are stocked to the ceiling with timeless, gimmick-free toys for kids from infancy to age 9. Board games? Check. Stuffed animals? Check. Cheap, bright hi-bounce balls like the ones kids beg for in the supermarket? Check. With an emphasis on educational toys and classic books, this shop understands the enticement of felt stickers and the blissed-out glory of pink-jeweled princess tiaras. It also gets the importance of simplicity; the store's handmade marbles, at $2 each, are about as fancy as it gets. When one customer came in seeking the type of thing that shoots the bubbles, the manager coolly responded, "We only have the bubbles that you blow. The way bubbles are supposed to be." With tons of stuff under $6, the General Store is also a goody-bag supplier's best friend.