Profile

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Travis Wayne, an FIT grad and freelance stylist, favors an aesthetic he describes as “Blossom and Zach Morris meet Nine Inch Nails," offering washed leather vests and long unisex tees hanging alongside feminine floral prints and ruffles at his Lower East Side boutique. The tiny 300-square-foot space stocks womenswear, menswear, and accessories, with a focus on designers from places like Australia, Los Angeles, Mexico City, and New York, rather than Milan and Paris. Men’s plaid shirts here are more grunge than hipster-prep, a fitting association considering Wayne describes his ideal client as “Courtney Love, circa 1994.” — Lauren Murrow