Cream

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This venue is closed.

While vacationing in St. Bart’s with her husband, international-equity attorney Raquel Trout was so inspired by the beach-resort boutiques there that she decided to open her own clothing store in New York. The couple opened their shop in early 2008, naming it Cream as an American play on the phrase “crème de la crème.” Trout buys all the clothes from name designers such as Anna Sui and Ports 1961 as well as up-and-comers like Erickson Beamon. What sets Cream apart from other Upper East Side boutiques is its emphasis on ultrafeminine styles: baby-doll dresses, miniskirts, Kenneth Jay Lane jewelry, Shoshanna bikinis, and flowing, floor-length “maxi” dresses, often replete with sequins, lace, rhinestones, or ruffles. The shop itself is a girlie-girl’s dream, with pink walls, pink curtains, and a lounge area with couches, sparkly throw pillows, and a silver beanbag. And time-pressed customers can take advantage of perks like personal shoppers, a tailoring service, and after-hours shopping. — Rachel Corbett