Mon-Sat, 10am-9pm; Sun, 11am-8pm
1 at 18th St.; F, V at 23rd St.; N, R, W at 23rd St.
American Express, MasterCard, Visa
Los Angeles-based denim brand Cult of Individuality’s first storefront sits on the top floor of Chelsea’s Limelight Marketplace. Since launching in 2009, designer Ron Poisson’s offerings have expanded from handmade Japanese denim jeans to denim button-downs, bleached woven t-shirts, trucker hats, and, with the opening of this shop in 2011, a line of women’s jeans. Wood paneling from an old barn in upstate New York gives the space a rustic feel that contrasts with the urban look of the distressed and weathered jeans, and a stunning stained glass window from Limelight’s original incarnation as a church dominates the space; next to it is a wall covered with pictures of celebrity clientele like Ashton Kutcher and Justin Bieber decked out in Cult of Individuality denim.