Mon-Fri, 7am-7pm; Sat-Sun, closed
B, D, F, M at 47th-50th Sts.-Rockefeller Center
American Express, MasterCard, Visa
Opened in 1998 at Grand Central Terminal and then in 2002 at Rockefeller Center, this minimalist florist caters to commuters who pick up flowers "the same as they buy bread or milk," says manager Greg Ackell. Each week, the shop receives shipments of fresh flowers directly from places like Ecuador and Holland (so its bouquets last longer than those from the corner deli), with roses lasting up to five days and orchids lasting up to ten days. "No matter what occasion, you can cheer up somebody," says the on-duty florist; indeed, the subway-terminal shop offers a welcome display of bright daisies, cockscombs, and sunflowers, and festive hand-painted vases at reasonable prices. A cluster of red carnations, burnt orange poms, or fuchsia statice can cost less than a fiver. Vesselsóceramic, glass, and Victorian silver vases from Long Island, Africa, France, and Portugalówill up the price. In addition to providing floral designs for The Rainbow Room, 65 floors above Rockefeller, dahlia also does arrangements for weddings, bar mitzvahs, and other events.