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Dash stands out on a block of designers, but not because of its clothing—it’s because of all the young girls lining up out front taking pictures. Inside, lest a customer forget that Dash Boutique is a Kardashian store, all three sisters have their pictures on display. The light purple walls, white tent dressing rooms, and metallic mannequins are all recognizable from the show. Less so are the rotating security guards (some friendlier than others) who control how many people can enter the compact space at a time. The merchandise itself—a smattering of women’s clothing and accessories from brands like Parker, Wild Fox, Missoni, Pency—seems largely beside the point. Slightly more in keeping with the vibe are the Kardashian-branded water bottles and candles. — Sarah Caldwell