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Longtime New York jeweler Jim DeNatale keeps his upscale showrooms filled with classic rings in all the traditional styles, but it's still an unintimidating, friendly, and family-owned kind of place. DeNatale specializes in three-stone rings, a fine selection of square emerald cuts, Asscher cuts, and cushion-cut diamonds. You'll find some pricey things here, but the diamond engagement rings start at affordable prices.