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Entering Diesel—with its airy, multi-level layout and clean, geometric décor—is kind of like walking into an urban clothing museum. Selected shoes and bags are displayed in lit cubes against the wall, more than 50 styles of sunglasses are carefully encased in glass with their own sales clerk, and sample pants hang on a bar so customers don’t touch the carefully folded ones off to the side. Although the brand carries everything from underwear to jewelry to winter coats, the Italian label’s most successful import, by far, is its jeans. In fact, an entire back room is dedicated to the more than 100 cuts and washes with names like Liv, Hush and Brucke. Meanwhile, a “denim expert” (whose knowledge of new styles is tested by the store twice a year) will gladly chat about not-so-trivial topics like the importance of the yoke (the area where the waistband and pockets meet), the length and sizing of the pockets, and how these elements and others work together to create the perfect pair. With price tags well into the three figures, Diesel jeans can come at a cost, but the expertise of the staff and the quality of the wares go a long way toward making it a sound investment.
It’s no secret that hip teens crave Diesel’s slim jeans, but the Italian manufacturer offers heaps of other Eurowear ranging from basic tees to sleeveless cotton-knit tops. Their denim micro-minis can be seen barely covering the bottoms of teenage girls all over town — much to the chagrin of protective dads.Women's Wear
Hipsters from all over town swear by this company's famous jeans. Diesel's fits include “hipper,” with a slightly flared bottom and asymmetric back pockets.
The store that made denim an art form continues spinning out cultish urban club looks. You’ll find endless variations on the famous jeans, like the Zathan.