Advertising
You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Doughnut Plant

Doughnut Plant

Critic's Pick Critics' Pick

379 Grand St., New York, NY 10002
nr. Essex St.  See Map | Subway Directions Hopstop Popup
212-505-3700 Send to Phone

  • Reader Rating:

    8.0 out of 10

      |  

    3 Reviews | Write a Review

  • Price Range: ($) Budget
  • Type: Gourmet Marketplace
  • Products & Services: Bagels/Donuts
Photo by Shanna Ravindra

Official Website

doughnutplant.com

Hours

Tue-Sun, 6:30am-7pm (or when sold out); Mon, closed

Nearby Subway Stops

J, M, Z at Essex St.; F at Delancey St.

Payment Methods

Cash Only

Product Guide

Gourmet

  • Bagels/Donuts

Profile

Mark Isreal was just a toddler when his grandfather died. But years later, Isreal discovered a gift the elder left to the family: his recipes. One particular dessert, an eggless doughnut, intrigued the baker, and what started as a lark—wholesaling the gooey, organic sweets from a basement—has turned into a booming retail business of exemplary pastries. Just ask Martha Stewart, who featured the oversized delicacies on her show and had a batch delivered just before she was incarcerated. Now entrenched on Grand Street, Doughnut Plant indulges with delightful flavors such as Valrhona chocolate, ginger, pumpkin, and coconut. Isreal keeps repeat customers guessing by baking different flavors every month or so, but locals anticipate the seasonal specialties: roasted chestnut doughnuts in November, rose petal doughnuts around Valentine's Day, and a blueberry striped version during baseball season. In 2004, the baker introduced a square-shaped jelly doughnut, with organic raspberry or strawberry spread evenly throughout so there's no danger of a big glop landing on your shirt. The retail space is tiny, but you can get a mouth-watering view of the kitchen through purposely designed portholes and watch the team of bakers at work rolling, dipping, and glazing the treats.

8.0 "Recommended"
Average Reader Rating
on a Scale of 10
Write Your Own Review
100% Would you go back?
33% Do you go there for bargains?
0% Do you go there to buy gifts?
Quality: 8.3
Service: 6.7
Selection: 7.0
Value: 7.0

The cake-type doughnut beats the yeast-type doughnut.

IconR from 11223 | Posted on 5/14/09

Overall Rating: (NA) (Not Rated)
Quality: 8
Service: 5
Selection: 10
Value: 7

IT IS WORTH IT to go back for the cake-type doughnuts. Let me explain. There are 2 main types, the yeast-type and the cake-type. It is also worth mentioning that all their doughnuts are transfat free, egg free, preservative free with no artificial flavourings. their glazes and jams are made with fresh fruit and roasted nuts. The yeast-type doughnuts are so-so to me. They are glazed and can be filled with jam freshly made by the Doughnut Plant. On the other hand, the cake-type is really good, especially Blackout if you are a chocolate lover... It is rich, moist, cookie-crumbly, and seem to have some liquid chocolate in it too. A few days after eating it, you will still be thinking about it. My experience at the shop and the serving guy is not spectacular however. For a more detailed account of my experience, pics and approximate prices, visit http://iconofreflection.blogspot.com/2009/05/nycs-doughnut-plant.html

Good donut, nothing amazing

exciteme from 10005 | Posted on 7/7/07

Overall Rating: 6 (Mixed Reviews)
Quality: 7
Service: 5
Selection: 6
Value: 5

They serve a good donut and worth a visit. However, I think this place is a bit over-hyped.

Read All 3 Reviews >>