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Doughnut Plant

Critic's Pick Critics' Pick

379 Grand St., New York, NY 10002 40.716366 -73.988548
nr. Essex St.  See Map | Subway Directions Hopstop Popup
212-505-3700 Send to Phone
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  • Reader Rating:

    8 out of 10

      |  

    5 Reviews | Write a Review

  • Price Range: ($) Budget
  • Type: Gourmet Marketplace
  • Products & Services: Bagels/Donuts
Photo by Shanna Ravindra

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Official Website

doughnutplant.com

Hours

Daily, 6:30am-8pm

Nearby Subway Stops

N, R at 8th St.-NYU; F, J, M, Z at Delancey St.-Essex St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Bagels/Donuts

Profile

Mark Isreal was just a toddler when his grandfather died. But years later, Isreal discovered a gift the elder left to the family: his recipes. One particular dessert, an eggless doughnut, intrigued the baker, and what started as a lark—wholesaling the gooey, organic sweets from a basement—has turned into a booming retail business of exemplary pastries. Just ask Martha Stewart, who featured the oversized delicacies on her show and had a batch delivered just before she was incarcerated. Now entrenched on Grand Street, Doughnut Plant indulges with delightful flavors such as Valrhona chocolate, ginger, pumpkin, and coconut. Isreal keeps repeat customers guessing by baking different flavors every month or so, but locals anticipate the seasonal specialties: roasted chestnut doughnuts in November, rose petal doughnuts around Valentine's Day, and a blueberry striped version during baseball season. In 2004, the baker introduced a square-shaped jelly doughnut, with organic raspberry or strawberry spread evenly throughout so there's no danger of a big glop landing on your shirt. The retail space is tiny, but you can get a mouth-watering view of the kitchen through purposely designed portholes and watch the team of bakers at work rolling, dipping, and glazing the treats.

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