Profile

With its attentive staff, a policy of accepting most major insurance plans, and three locations, this long-established local eye-care chain continues to draw a steady clientele. Founded in 1893, the brand’s East Side flagship on 84th and Madison is in a building recognized by the New York Historical Society. But the Eighth Avenue location has a more modern look with its glass surfaces, mirrors, and white tiles. Along the right wall are transparent display cases filled with hundreds of glasses for men, women, and children from a plethora of brands—Dolce & Gabbana, Ray-Bans, Marc Jacobs, and Guess among them. In the back of the store is a spacious optometrist’s room equipped with a lab for crafting lenses. — Bree Sposato