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Home > Shopping > Enchantments


424 E. 9th St., New York, NY 10009 40.727909 -73.984326
nr. Ave. A  See Map | Subway Directions Hopstop Popup
212-228-4394 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Specialty Shop
  • Products & Services: Books, Gifts/Novelty Shops
Photo by Corinne Durand

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Official Website


Wed-Mon, 1pm-9pm; Tue, closed

Nearby Subway Stops

L at First Ave.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Books

Gifts & Parties

  • Gifts/Novelty Shops


This enigmatic witchcraft shop shills custom-carved candles, “magickal” herbs and oils, charms, and karma-enhancing kits. For a place dealing in the supernatural, the sublevel storefront is unexpectedly inviting, housed under a pink, glittered awning, with strands of white lights strewn across the windows. A trio of friendly cats prowls the shop stalking customers (a tan tabby named Peaches will leap onto the shoulders of unsuspecting browsers to curl up, purring). Long wooden shelves along the front wall hold a hodgepodge of ready-made curios: penis- and vagina-shaped candles, a mule skull, incense sticks, mini-cauldrons (presumably for space-cramped, studio-dwelling Wiccans), mythical statues, a coyote jawbone, and celestial calendars. Dozens of jars of herbs fill the back shelves, from the familiar—wormwood, rosebuds, hops—to those with more intriguing labels: “devil’s shoestring,” “dragon’s blood chunks,” and “life everlasting (whole flowers).” Behind a rear counter, in-store witches carve, anoint with oil, and glitter custom candles, delivering their work with earnest instructions. The pillars burn for seven days and are purported to aid a range of requests, from “catching” a new love to delivering a win at court.