Profile

Etro makes clothes for those who want to stand out in a crowd. Founder Giacomo Etro spent years in the textile business perfecting intricate prints, but the retail flame burned bright, and Etro launched his clothing line. Bright, bold, and visually daring, the Italian company’s clothes are luxurious, well-tailored and meant for those who relish mixing colors and patterns. Step into the boutique and you’ll know whether you have the panache to wear the brand; take a look at the sales associates’ outfits for a clue. A typical ensemble: red corduroy trousers, a rainbow-striped shirt, and a paisley tie. The women’s line mixes conservative cuts with dazzling prints. A similarly eclectic vibe animates Etro’s accessories. With fragrance and accessories on the first floor, men's wear on the second, women's on the third and fifth, and custom tailoring on the fourth, it's easy to get lost in the vast, library-like establishment. But the trail of brightly colored clothes and accessories should help lead the way to the cash register. — Jeannette Park

Discounts in June and January.

Key Departments

English classics with a swank Italian twist are popular among the grooms who swear by Etro’s bold prints and suits. The wool plaid suit (around $1,500), striped shirts (from $275), and jazzy ties ($125) are sure hits.