- READER REVIEWS
Nearby Subway Stops
J, Z at Bowery; F at Second Ave.
American Express, Discover, MasterCard, Visa
This venue is closed.
Freeman Alley is rightfully known as a bastion of downtown hipsterdom, offering old-school shaves, custom-made suits, and wild-game delicacies in one out-of-the-way block. Near the rear of the alley, jewelry designer Dana Lorenz of Fenton/Fallon launched her first stand-alone boutique in August 2009, a neon-pink, eighties-inspired spot. The vampy sublevel space showcases Lorenz's two lines: Fenton, a collection of intricate, collaged pieces incorporating brass, silver, Swarovski crystals, and various vintage materials, and Fallon, the grittier diffusion line, offering stackable, studded cuffs and smaller graphic necklaces. Both collections draw on a range of influences, from punk bands to books and pop culture. Like her jewelry, the glam space has a quirky edge — gold logs in the fireplace, a Patrick Nagel lithograph surrounded by an ornate frame, a zebra-print stool, a fuchsia, lips-shaped chair, and a flat-screen TV playing eighties classics like Less Than Zero, Working Girl, Wall Street, Witches of Eastwick, and Heathers.