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Fred Perry

133 Wooster St., New York, NY 10012 40.725452 -74.000081
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-260-4770 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Men's Hats, Men's Shoes, Menswear, Women's Shoes, Womenswear
Photo by Peter Murdock

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Official Website

fredperry.com

Hours

Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

C, E at Spring St.; N, R at Prince St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Men's Hats
  • Men's Shoes
  • Women's Shoes

Clothing

  • Menswear
  • Womenswear

Profile

Buttoned-up British sportswear brand Fred Perry unveiled its first stateside store in January 2009, bringing a preppy array of polos, plaid, and argyle to Soho. In comparison to the similarly dandy Brit label Ben Sherman, whose flagship is just a few blocks away, Perry’s cotton piqué polos, button-downs, and wool sweaters are quite affordable, with few items topping $100. Navy-blue walls, dark tiled floors, and wood accents provide a fitting backdrop for sweater vests and collegiate cardigans. The label’s laurel wreath logo decks just about everything—a nod to founder Fred’s Wimbledon wins in the thirties—from T-shirts to shoe buckles. The business-casual clientele is mainly male, but a smaller collection of womenswear in back includes skinny black jeans, canvas ballet flats, and prim button-downs. Though the racks emphasize the ubiquitous polo—the brand dubs it the “ultimate leisure shirt” and peddles it in 32 colors—Perry’s basics are mostly overshadowed by cool retro accessories: vinyl messenger bags, canvas tweed sneakers, and nylon track jackets.

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