New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Frye


Critic's Pick Critics' Pick

113 Spring St., New York, NY 10012 40.723664 -73.999887
nr. Mercer St.  See Map | Subway Directions Hopstop Popup
212-226-3793 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Children's Shoes, Handbags, Men's Shoes, Women's Shoes

Share this listing

Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

N, R at Prince St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Handbags
  • Men's Shoes
  • Women's Shoes


  • Children's Shoes


With decorations of hay bales and horse harnesses, Frye’s flagship store is no doubt meant to evoke the Western attitude that inspired their signature boots. Of course, this being Soho, it’s a very glossy version of country: the bales are artfully arranged (and beautifully-scented), and the shop’s rustic-looking goods rest casually atop vintage dark-wood cabinets. Frye may have made its name with its cowboy boots, but shoppers will find that the brand’s high-quality, gorgeous leather comes in all forms, and for both sexes—there are flats, moccasins, dress shoes, and even sneakers.