Profile

Jade Jagger, former creative director of London jeweler Garrard (and, yes, daughter of Mick), wanted the company’s first New York store to be an elegant but avant-garde space where she could entertain when she’s in town. After seeing this Elle Décor–worthy loft on the third floor of a nondescript Soho building, I can imagine that Jagger throws a very stylish party. Faux-shagreen (stingray skin) benches line the windows, and the sitting area features a sleek sectional sofa and floor lamp with oversize shade, à la Philippe Starck. A long white Parsons-style table, with twelve fabulously curvy black chairs, dominates the dining area. And the jewels! Often displayed in eye-level cases, wouldn’t look out of place on rap stars (Eve has been spotted wearing one of the diamond rings) or ladies who lunch. Dazzling wing-shaped diamond rings, cuff links, and home items, too. Non-jewelry accessories like sterling-silver key chains and corkscrews are surprisingly eye-catching, too. The bubbly handed out by the sales staff while you try on baubles only heightens the atmosphere — just don’t spill on the furniture.

Key Departments

The official crown jeweler in London offers a dazzling selection of eighteen-karat white- and yellow-gold cuff links. The white-gold-and-pavé-diamond crown-shaped cuff links are fit for a (modern-day) prince.