Profile

This sporty international chain is known for its footwear and chic winter outerwear for men, women, and children. Founded by self-made Italian billionaire Mario Moretti Polegato in 1995, the company got its name through a combination of the Greek word “geo” (earth) and “x” (symbolizing technology). Shoes fill a wall of floor-to-ceiling shelves, featuring casual leather lace-ups and dress shoes for men and sleek pumps and heeled boots for women—plus leather sneakers with waterproof soles for both sexes. Nylon parkas, leather coats, and fur-lined down vests offer cold-weather staples. Both the shoes and clothes feature technology that allows warm, humid air to escape, improving breathability: The garments contain membrane-lined air vents in the shoulder area, and shoes sport micro-porous rubber soles. — Sam Dangremond