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Home > Shopping > Girly NYC

Girly NYC

441 E. 9th St., New York, NY 10009 40.72784 -73.983944
nr. First Ave.  See Map | Subway Directions Hopstop Popup
212-353-5366 Send to Phone

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  • Products & Services: Jewelry, Lingerie/Hosiery, Swimwear

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Nearby Subway Stops

L at First Ave.; 6 at Astor Pl.

Payment Methods

Discover, MasterCard, Visa

Product Guide


  • Jewelry
  • Lingerie/Hosiery


  • Swimwear


This venue is closed.

This lingerie store manages to be classically feminine without being ridiculous—more glam boudoir than schoolgirl kink. Sunshine streams through the front window and illuminates the sheer bits of lace and fabric hanging off the racks. Silk-covered walls enhance, and two ceramic poodles near the door are glossily playful, innocent designs on display. Owner Pamela Atwood is a pro at blurring the line between “under” and “outer”: Layered slips and camisoles could double as dresses and tops; the vibrant dresses from local labels Amanda Uprichard and Mint work well for a hot night out as matching bra-and-panty sets will do the trick for a hot night in. The handful of Vix bikinis is even better for when it’s just plain hot.

Key Departments


There are many words to describe the lingerie in this boutique—fun, flirty, even girlie—but basic is not one of them. You’ll find a colorful selection of ruffled bikinis, lacy bras, and other wedding essentials, like stockings. Lingerie addicts will love Mary Green’s silky camisoles and bottoms ($18 to $64).