Profile

After consulting for big-name brands like Brioni and Ralph Lauren, Grahame Fowler launched his own West Village menswear boutique in August 2009. Photographs by artists like Evelyn Hofer and William Eggleston (sourced from a partnership with the Rose Gallery in Santa Monica, California) share the walls with vintage artwork and teddy bears made from Fowler’s fabrics. The storefront was formerly occupied by a dry cleaner, and a revolving conveyor system remains in use as a display rack. Fowler’s collection of button-down shirts, suits, outerwear, and knitwear is made exclusively in New York and designed for comfort; cotton garments are prewashed for a soft, broken-in feel. One tenet of the brand is its exclusivity: Fowler offers bespoke tailoring, and many products, like messenger bags made from old quilts or tents, are one-of-a-kind. And that 1969 Lambretta in the corner? It’s for sale, too. Fowler collects, restores, and sells the Italian scooters. — Sam Dangremond