New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Optyx


1022 Madison Ave., New York, NY 10065 40.776 -73.962
at 79th St.  See Map | Subway Directions Hopstop Popup
212-439-8598 Send to Phone
See other locations >>

Share this listing

Official Website

Nearby Subway Stops

6 at 77th St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Eyewear


This venue is closed.

With two opticians in the store at all times and a boggling selection of high-end eyewear from Tag Heuer and Chanel on the shelves—not to mention sleek, sophisto designs from Gruen’s own designers— this cool, minimalist chain promises that its customers will see well, and look great, too. (Tart-tongued clerks don’t mince words if the frames you’re trying do you no favors. Trust your eyes to their practiced eye; they have, indeed, seen it all.) Beyond frames, contact lenses in a bevy of colors are also standard fare. Special requests for specs suited to red-carpet entrances or high-rolling pashas—crusted with diamond dust or gilded with real gold—don’t daunt Gruen’s pros; start to finish, most glasses can be made the same day, although rimless styles and frames in precious metals can take several days to produce.