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The line that cross-bred French sex appeal with all-American denim wants its shoppers to be as intriguing as the label itself. Personified by iconic '90s supermodels, the spunky and the sultry can be seen in every scrap of the stores' colorful wares, from the micro-mini cargo skirts to the lace-trimmed date dresses that could arguably double as lingerie; most items in the trendy shops evoke a mysterious play between flirty and funky, casual and cutting-edge, sexy and sweet (but far from innocent). With everything from flashy metal jewelry to strappy stilettos, the women’s line offers a much more complete in-store selection than the men’s department. But guys can find a few things to infuse some European flair into their urban-cowboy uniform: Strategically washed-and-ripped jeans paired a faded logo T-shirt is a staple look, even if it is featured on the shop’s male mannequins.
Although the clothes hint at an effortlessly cool vibe, its line of watches—for both men and women—is surprisingly sophisticated. The mostly-silver square and round faces have a modern art deco look, with unconventionally designed dials, oversized numbers and occasional rhinestone details. Coordinating bands, from leather to matte steel, come in a range of colors; one mimics an old-school candy necklace.