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1385 Broadway,
Ste. 1104,
New York, NY 10018
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Mon-Wed, 9:30am-6pm; Thu, 9:30am-7pm; Fri, 9:30am-2pm; Sat, 10am-3pm; Sun, closed
1, 2, 3 at 34th St.-Penn Station; B, D, F, N, Q, R, V, W at 34th St.-Herald Sq.
American Express, MasterCard, Visa
What this cramped bridal shop lacks in atmosphere it makes up for in price. The store only carries nine brands, all of which advertise in the pages of major bridal magazines, so shoppers tend to come with inspiration in hand. Beaded Justin Alexander dresses, and Maggie Suterno confections in tulle, organza, silk, and satin line the mirrored walls of the unassuming 11th floor space. Prices start at $300 and cap off at around $4,000; some dresses can be bought off the rack, but most are samples. For bridesmaids, there’s a limited selection of richly colored dresses in floor or cocktail lengths going for $100 to $250.