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Han Ah Reum

25 W. 32nd St., New York, NY 10001 40.747701 -73.986719
nr. Broadway  See Map | Subway Directions Hopstop Popup
212-695-3283 Send to Phone

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  • Type: Gourmet Marketplace
  • Products & Services: Gourmet Shops/Produce, Supermarkets
Photo by Patrick Siggins

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Official Website

hmart.com

Hours

Daily, 9am-midnight

Nearby Subway Stops

6 at 33rd St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Gourmet Shops/Produce
  • Supermarkets

Special Features

  • Open After 9pm (at least 3 days a week)

Profile

Han Ah Reum is a multiple-aisled, fluorescent-lit home away from home for Manhattan’s Korean expats, who make up about half of the supermarket’s clientele. The rest, according to a manager, is 30 percent Chinese and Japanese, and 20 percent increasingly kimchee-obsessed Westerners. Be sure to try the frozen mandoo, soybean paste, Korean pears, Asian cookies and candy, prepacked sashimi, and—because assimilation is inevitable—Hellmann’s mayo and Heinz ketchup. Momofuku’s David Chang says, “It’s the only place where we can get salted small shrimp for our kimchee.” Adds Tía Pol’s Alex Raij, who likes to sprinkle Korean-pepper threads on her chocolate-chorizo montadito: “I also get acorn flour there. Koreans use it for desserts, but I use it for gnocchi.”

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