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Eric Woods and Jai Jai Greenfield, former traders for Goldman Sachs and Morgan Stanley, have applied their moneyed skills to opening a cozy wine shop. Befitting the area's recent gentrification, the shop is housed in a new building and done up in dark wood and stone with a curved ceiling referencing the wine barrel. The influx of well-to-do neighbors calls for a refined stock, so although both owners know their product after years of entertaining high-end clients with just-as-high-end expense accounts, the team has enlisted a onetime buyer for Astor Wines to oversee the selection. — Alexandra Vallis

Every February select bottles are discounted 10 to 40 percent.

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