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Nearby Subway Stops
E, M at Fifth Ave.-53rd St.; N, Q, R at Fifth Ave.-59th St.
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The wall of televisions flashing montages of runway scenes might lead you to believe that the airy, four-level Hugo Boss flagship store is all about glitz and glam. But in reality, the apparel itself is more toned-down than the strutting models and blitzing flashbulbs imply. The Fifth Avenue flagship features all of Hugo Boss’s four lines: Boss Black, Boss Orange, Boss Green (menswear only), and the more casual Hugo line. Even a purple vinyl women’s jacket doesn’t quite scream “runway,” and the racks of low-key jeans and tailored shirts are easier to imagine on a Midtown sidewalk than on Bryant Park’s catwalk. The menswear section is a maze of traditional suit jackets and pants with a well-dressed staff demonstrating the proper way to pull off a Hugo Boss ensemble. (A two-tiered mandala of radiant ties—perhaps the most exciting display in the building—is sequestered at the back.) The third floor, meanwhile, is dedicated entirely to women’s apparel, from light, no-frills dresses to a much more substantial mink coat.
Key DepartmentsMen's Formalwear
Boss offers formalwear that’s sharp enough for movers and shakers who are over 50—and cool enough for their sons. Choose from impeccable two- or three-button single-breasted tuxedos.