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The wall of televisions flashing montages of runway scenes might lead you to believe that the airy, four-level Hugo Boss flagship store is all about glitz and glam. But in reality, the apparel itself is more toned-down than the strutting models and blitzing flashbulbs imply. The Fifth Avenue flagship features all of Hugo Boss’s four lines: Boss Black, Boss Orange, Boss Green (menswear only), and the more casual Hugo line. Even a purple vinyl women’s jacket doesn’t quite scream “runway,” and the racks of low-key jeans and tailored shirts are easier to imagine on a Midtown sidewalk than on Bryant Park’s catwalk. The menswear section is a maze of traditional suit jackets and pants with a well-dressed staff demonstrating the proper way to pull off a Hugo Boss ensemble. (A two-tiered mandala of radiant ties—perhaps the most exciting display in the building—is sequestered at the back.) The third floor, meanwhile, is dedicated entirely to women’s apparel, from light, no-frills dresses to a much more substantial mink coat. — Josh Hudelson

Key Departments

Boss offers formalwear that’s sharp enough for movers and shakers who are over 50—and cool enough for their sons. Choose from impeccable two- or three-button single-breasted tuxedos.