I Heart

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This venue is closed.

If you’re brave enough to negotiate the staircase that leads to subterranean boutique I Heart, you’ll reap the rewards of a winning combination of cutting-edge, hard-to-find women’s labels that lie beyond its hard-to-miss pink neon sign. The 1,700-square-foot store functions as both a clothing store and creative free-for-all, boasting a members-only feel and secret window into super-chic owner Jill Bradshaw’s stylish life. The store’s combination of flirty pieces by French favorite Étoile by Isabel Marant and more utilitarian basics by Phillip Lim appeals to the crowd that frequents boutique-heavy Mott Street. The shop delivers a perfectly blended hodgepodge: Sonia Rykiel’s bold dresses and sweaters, Tatty Devine’s kitsch-inspired accessories, and cult label Ksubi’s coveted stovepipe denim. The unexpected addition of off-the-wall rehabilitated dishware by Sarah Cihat, pop-art-inspired accent pieces, and hipster-friendly music and art have turned this lifestyle boutique into the perfect destination for one-stop shopping. — Alexis Brunswick