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In 2003, University of Pennsylvania undergrad Seth Berkowitz launched an on-campus late-night cookies-and-milk delivery program that has since expanded to a dozen colleges nationwide, including NYU. Until now, oversized Insomnia Cookies baked in a commercial West Village kitchen have been a phone call or mouse click away only between the hours of 8 p.m. and 2:30 a.m. But now, the company runs a bricks-and-mortar retail shop, still in cookie-run distance of its target demographic, but conveniently open during regular business hours to satisfy daytime cravings. Prices range from 90 cents for basic flavors like white chocolate macadamia and double chocolate chunk, to $1.25 for variously topped brownies, but the “deluxe” triple chocolate chunk and chocolate peanut butter cup will run you two bucks a pop. — Robin Raisfeld and Rob Patronite

Insomnia Cookies delivers daily from 8 p.m. to 2:30 a.m. from Broome St. to 14th St, and Ave. A to Washington Ave.

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