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Home > Shopping > International Playground

International Playground

463 Broome St., New York, NY 10013 40.722219 -74.001327
nr. Mercer St.  See Map | Subway Directions Hopstop Popup
212-228-2700 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Eyewear, Handbags, Jewelry, Men's Hats, Men's Shoes, Women's Hats, Women's Shoes, etc.
Courtesy of International Playground

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Official Website


Mon-Fri, 11am-7pm; Sat, 11am-8pm; Sun, noon-7pm

Nearby Subway Stops

6, J, N, Q, R, Z to Canal St.; 6 at Spring St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Eyewear
  • Handbags
  • Men's Hats
  • Women's Hats
  • Jewelry
  • Men's Shoes
  • Women's Shoes
  • Watches


  • Fur/Leather
  • Menswear
  • Swimwear
  • Womenswear


Nestled among Soho’s cohort of well-established flagship stores is International Playground, a boutique conglomerate of niche labels and cult European designers scarcely found elsewhere in the U.S. White-marble-topped clothing racks display splurge-worthy pieces such as colorful silk-printed dresses by H. Fredriksson, $250 Chromat cage pieces and chest plates (Beyoncé and Madonna have worn them for performances), and a $1,100 men’s cowhide-leather jacket by Anzevino Getty. These labels are part of a carefully curated selection of 13 brands that the store represents in its lower-level showroom—including Mary Meyer graphic-print tops for $68, Soulland menswear ranging from $75 knitted scarves to a $640 camouflage bomber jacket, and boldly saucy “Zero Fucks” Lucite necklaces by I Still Love You NYC (starting at $88). There’s also wildcard clothing like a Kick Sagat men’s thong in neon orange. Lush banana-leaf wallpaper on the shop’s back wall centers the narrow Art Deco–style space, where a “shoe lounge” displays edgy footwear like metallic-blue Stine Goya booties and gold patent-leather Helene Westbye pumps. All-natural skincare products like Heaven’s bee-venom mask (reportedly Kate Middleton’s brand of choice) compose an apothecary section along with Cirque Colors holographic nail polish and Imperial Barber Products shaving cream. Thumb through a small collection of indie magazines like ’Sup and Starfucker or photography books by the likes of Petra Collins, and make sure to ask about the store’s regular promotional parties. Co-owners Virginia Craddock and John Pizzolato closed the store’s original Lower East Side outpost on Stanton Street in February 2015 to focus entirely on this Soho storefront.