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Irregular Choice

276 Lafayette St., New York, NY 10012 40.723971 -73.996273
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-334-3404 Send to Phone

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  • Products & Services: Men's Shoes, Women's Shoes

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Official Website

Nearby Subway Stops

6 at Spring St.; N, R at Prince St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Men's Shoes
  • Women's Shoes


This venue is closed.

A checked, rainbow-colored path guarded by an oversize garden gnome leads the way into this eclectic, mid-priced footwear boutique, creating the vibe of a shoe-lover’s Candyland. Welcome to British designer Danny Sullivan’s shoe-bedecked fantasy world, full of exaggerated buckles and gauzy bows, mirrored heels, split toes, wild fabrics, and metallic trim. While the shoes themselves are striking—displayed on store-spanning floor-to-ceiling shelves among feathered folding fans—they compete for attention with the store’s whimsical wall art, depicting a giant purple unicorn and flying cupcakes. Here, classic black suede pumps feature hexagonal heels and silver lightning bolts, while typically demure Oxfords come in electric-blue leather. Fashion-forward men can browse a smaller supply of dress shoes in green metallic snakeskin or dark gold glitter. Those hunting for more basic booties or ballet flats can find a few more reserved styles amid the unusual designs, but as one clerk puts it, “It’s a question of whether you want to buy a truly funky shoe or whether you just want to shop for a conventional shoe in a funky store.”