469 Broome St.
Nestled on the ground floor of the elegant Gunther Building, Isabel Marant’s U.S. flagship looks as if it were transported straight from St. Germain to Soho. Replete with light wood, tall mirrors, and soaring ceilings, the airy boutique is a soothing oasis of French simplicity amid its flashier neighbors on Broome Street. Skinny trousers, fluid dresses, soft knits, structured leathers, and luxe furs fill the metal racks, and all display Marant’s signature melding of slouch with structure. The shoes cover a quintessentially Gallic spectrum of sky-high stilettos and quirky sneakers, and the hive-like structure at the center of the store houses statement jewelry and leather bags. The welcoming yet efficient staff, the soundtrack of softly thumping euro-beats, and the projection of Marant’s past fashion shows glowing dimly on one wall all add to the cool-girl atmosphere. Weary shoppers can rest on the padded wooden bench near the front, while those looking to strut their stuff can take advantage of the enormous floor-to-ceiling mirrors in the open dressing room.