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The downtown vibe at the New York flagship fits the aesthetic of the Ivanka Trump brand— customers peruse handbags as well as the entire jewelry collection amid quilted silk walls, skylights, and an enormous chandelier. The jewelry, which favors colorless gemstones like black onyx, rock crystal, and diamonds set in 18k, rose, white, and yellow gold, consists of classic yet youthful designs. The downstairs bridal boutique offers a selection of engagement rings in platinum or 18k gold (prices start at $10,000) along with some men’s bands. Curious brides-to-be can learn more about diamond quality, cuts, and settings on what the shop terms “Champagne Saturdays,” when certified staff offer complimentary diamond consultations. — Nina Frazier

Customers who purchase from the wedding collection are given a night at the Trump Soho, which includes dinner at the Restaurant and two massages at the spa.