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J.Crew Men's Shop at the Liquor Store
Mon-Fri, 11am-8pm; Sat, 11am-7pm; Sun, noon-6pm
Nearby Subway Stops
1 at Franklin St.; A, C, E at Canal St.
American Express, Discover, MasterCard, Visa
J.Crew’s first menswear-only boutique takes the place of the former Liquor Store Bar, a longtime Tribeca favorite. The brand preserved both the name and authentic sensibility with help from Andy Spade, who consulted on the comfortable, set-like design of the narrow space. Liquor Store breaks away from the standard mall-like J.Crew setup with dark paneling and antique displays, plush leather chairs, and art-directed knickknacks strewn about: a model ship, a miniature airplane built from Tecate beer cans, and cloudy liquor bottles long since tapped. The den’s dim lighting, oriental rugs, and bookshelf stacked with masculine Strand-issued classics—Kerouac, Hemingway, and Cheever among them—lure nearby office workers on lunch break. Taking a page from the John Varvatos/CBGB store conversion, the apparel here is displayed elegantly, almost unobtrusively, among the made-to-look-original décor, with cashmere cardigans and Thomas Mason button-downs draped over Globetrotter trunks and vests, and Merino sweaters arranged beside records from The Smiths and James White and the Blacks. Accessories are suitably dapper, with Alden wingtips, Doria hats, and jewel-tone ties rolled into lowball glasses. But although the bar remains—and is even stocked with bottles and dishes of nuts—you’ll have better luck requesting a fedora than a stiff drink.
With a jacket for $475, pants for $195, and a cummerbund for $75, J.Crew is the natural choice for budget-conscious grooms. Suit options include a navy or charcoal pinstripe in a two- or three-button style.