New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Jenny B.

Jenny B.

118 Spring St., New York, NY 10012 40.723588 -74.000057
nr. Greene St.  See Map | Subway Directions Hopstop Popup
212-343-9575 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Men's Shoes, Women's Shoes

Share this listing

Official Website


Daily, 11am-7pm

Nearby Subway Stops

6 at Spring St.; N, R at Prince St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Men's Shoes
  • Women's Shoes


Offering practical, handmade shoes since 1979, this family-owned company is a testament to the staying power of simple soles. The store stocks the casual Jenny B. line as well as its dressier in-house brand, Varda, both crafted from Italian leather and built for comfort. With 150-odd styles for men and women and three exclusive Varda stores scattered through the city, the brand has earned a devoted following among those craving classic, walkable shoes. Women’s styles include second-skin loafers, work pumps, and thimble-heeled sandals, while the men’s section displays Oxfords, topsiders, and boots built in Goodyear fashion, with all-leather, foot-forming soles. Specializing in wider cuts and hard-to-find sizes like a women’s four and men’s six, the company accepts custom orders at a price, usually upwards of $300. Even the inclusive clan of women’s boots—spanning from flat, riding types to leopard-printed suede—can be sewn to fit a larger calf.


End-of-season sales.