C, E at Spring St.; N, R at Prince St.
American Express, Discover, MasterCard, Visa
Former retail consultant Brian Guttman launched this menswear brand in May 2009, focusing exclusively on button-down dress shirts. The preppy-sounding title references Guttman’s middle name (Jeremy) and Argyle Avenue, the street he grew up on in Montreal. The 500-square-foot space is decked in the label’s signature colors of purple and silver, with shirts stacked in mod, slanted cubes and hanging from built-in racks. The shirts come in various colors and patterns, sporting standout details like tonal stitching, bias cuts, contrasting fabrics, angled cuffs, or square buttons. Two versions are available, a slimmer, fitted style and the looser “comfort” fit. Aiming to lure shoppers away from well-known brands like Paul Smith and Ted Baker, the 100 percent cotton shirts are priced between $128 and $142.