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Jerome Dreyfuss' first U.S. store and boutique nestled next to the shop of his wife, Isabel Marant. After hunting around the West Village (Bleecker was deemed "too trendy"), the couple settled on these side-by-side storefronts in the heart of Soho.
Dreyfuss conceived the interior himself, with an eye for artful details. Though he opted to keep the building's original tiled floor and walls, his handbags are displayed in a newly built, central cabana-like structure, loosely inspired by the Kaufmann houses of Palm Springs. The store will carry only one of his collections at a time, which will rotate every five months. (Prices hover in the $600 to $1,000 range.) The store's cubic sofa was designed by Ron Arad for the MoMA, and Paris-themed videos will be projected on the walls alongside back-lit pictures. Though none of the styles are exclusive to the New York store yet, it seems that the city's demand has already worn Dreyfuss down.