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Once upon a time, credible hip-hop fashion was relegated to Fordham Road in the Bronx. Not anymore: These days, labels like Enyce are regulars at the tents. Yet there's still practically nowhere in Manhattan to find brands beyond familiars like Phat Farm and Fubu. Except Jimmy Jazz. Considered the Jeffrey New York for authentic, upscale hip-hop gear, the store carries rows of rap-star labels like Girbaud, Pepe, Mecca, and Akademiks. There's footwear, too—thug classics like peanut-butter Tims and white Uptowns (that's Timberlands and Nikes, but you knew that, right?).

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Best of New York Awards

• Best Hip-Hop Boutique (2004)