New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > John Varvatos

John Varvatos

122 Spring St., New York, NY 10012 40.723669 -74.000212
at Greene St.  See Map | Subway Directions Hopstop Popup
212-965-0700 Send to Phone
See other locations >>

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Products & Services: Eyewear, Men's Shoes, Menswear
Photo by Konstantin Sergeyev

Share this listing

Official Website

johnvarvatos.com

Hours

Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

6 at Spring St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Eyewear
  • Men's Shoes

Clothing

  • Menswear

Profile

John Varvatos did his best to ignore chants of Down with $800 pants! when he opened his third store in the space vacated by iconic punk club CBGB. Like in his ad campaigns, in which rockers like Iggy Pop, Alice Cooper, and Scott Weiland mug as models, Varvatos makes overt parallels between fashion and rock and roll in the store’s design, even selling seventies audio equipment, shelves of vinyl, and electric guitars, alongside his minimalist menswear. A small, newly built stage is strewn with pairs of distressed-leather boots, and a weathered Marshall & Wendell piano doubles as a display table for graphic T-shirts. Rolling racks full of rock-inspired jackets, dress-down knit linen shirts, and collectible vintage band tees from What Goes Around Comes Around fill the room, where the scent of leather has replaced the smell of stale beer and cigarettes, but the original makeshift wallpaper of graffiti and show posters remains. Mounted electric guitars signed by Cheap Trick and Velvet Revolveras well as a fully functional Captain Fantastic pinball machine emblazoned with Elton John’s likenesslend a vaguely Planet Hollywood vibe, but in hosting sporadic in-store performances by young musicians, Varvatos tips his ($200) hat to the space’s grungier roots.

Formalwear

Fashion-forward grooms will love the black suits with two-button jackets ($1,595) or Varvatos’s tuxedo, a spectacular two-button number with a peak satin lapel ($1,895). Alterations are included.

Related Stories

Featured In

Advertising
    TKn0]קh]4p`ߢ5tUPHdCi]#IOґv*Ev-!h5o vƠ{-yL*g(XRi ls)˦P0B*T&2s&(JTDXʡE2Lš `q}DZs)+eq0chnfwIG2whw/3嵡Rئ#>&KI xHïU.՗wvAmҠg"6|M"y4NJ>Fϗ[A rXK.^CbEՃ"S/~p*ٕ?oy˶_8& LE/%okH$7?}h5C5C,lLPB+8C\C(xOݤE_o" ȉVNd*{Oy `|ff *2
The Cut Newsletter

Advertising