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Critic's Pick Critics' Pick

1266 Third Ave., New York, NY 10021 40.770471 -73.960512
nr. 73rd St.  See Map | Subway Directions Hopstop Popup
212-255-7804 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range, ($$$) High End
  • Type: Boutique
  • Products & Services: Lingerie/Hosiery, Sex Toys/Adult Games

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Official Website


Mon, 11am-5pm; Tue, 1pm-8pm; Wed, 11am-8:00; Thu-Fri, 10am-8pm; Sat, 10am-7pm; Sun, 12pm-7pm

Nearby Subway Stops

6 at 68th St.-Hunter College; 6 at 77th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Lingerie/Hosiery


  • Sex Toys/Adult Games

Special Features

  • Personal Shoppers
  • Bra Fittings
  • Delivery


With its cream and violet decor and lush floral centerpieces, this uptown boutique has understated elegance down to a T. A delightful variety of designer intimates, from seductive lace bra and panty sets by La Perla to trendy silk chemises by Stella McCartney, are presented on pristine white hangers in the warmly lit space. The staff is more than a team of salesgirls—trained in bra-fitting and lingerie maintenance, they have knowledge about finding the perfect bra size and dealing with fit issues. Step further into the store and you will find a small corner tastefully stocked with pleasure toys and adult games, a fun specialty for those ready to embrace their naughtier side. But the biggest surprise lies within the fitting room, where shoppers will find imported mineral water, chocolates, and plush bathrobes. The boutique’s appeal extends beyond the ladies-who-lunch: Sign up for the mailing list for happy-hour shopping events, where Champagne flows.


The store offers a line of bridal-themed intimates from “I Do!” panties to hand-made garters. It also hosts private bridal showers upon special request.