Profile

The first New York outpost of this Japan-based lingerie shop stocks a dozen designers from Asia, Europe, and the U.S. The designs are dainty, complementing the decorative cameos on the walls, the silver candelabras, and chandeliers draped with coral glass. The sizes range from 30B to 36E, with a helpful guide posted for converting Japanese sizing and eager clerks willing to find the proper fit. The shop is a go-to stop for bridal gifts, particularly for those seeking something subtler than Kiki de Montparnasse’s cheeky erotica nearby. You’ll find no tangled bargain bins here—each designer is sectioned off on neat wall hooks, including frilly pink boy shorts from Honeydew; polka-dot sets from Rinz; gauzy, scalloped camis from La Vie a Deux; and lace-trimmed floral prints from Narue. For those confronting eveningwear challenges, some styles on hand offer innovations on the basic underwire, like Ritratti’s discreet scooped star cup for plunging necklines. — Lauren Murrow