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The Key Shop

129 Rivington St., New York, NY 10002 40.719 -73.987
nr. Norfolk St.  See Map | Subway Directions Hopstop Popup
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  • Products & Services: Jewelry, Menswear, Vintage Clothing

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Nearby Subway Stops

F, J, M, Z at Delancey St.-Essex St.

Payment Methods

Cash Only

Product Guide


  • Jewelry


  • Menswear
  • Vintage Clothing


This venue is closed.

Robert Geller has teamed up with Assembly owner Greg Armas to launch the Key Shop, a menswear pop-up on Rivington Street. The sparse décor draws on Geller’s German heritage, with stacks of books on artist Joseph Beuys and old black-and-white photographs strewn about. Metal rolling racks and pegboard walls are lined with Geller’s full spring line, vintage garb (including a few military jackets), and clothing and accessories from Armas’s Assembly line. Limited-edition items will be added to the mix over the next few weeks, like handmade room candles by Land, braided horsehair key chains and necklaces by Wendy Nichol, and exclusive jewelry from Japanese designer Driftwood. The pair plans to host additional in-store events, like cocktail hour with a local (TBD) mixologist.