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Have you tried looking for a modernist crib lately? (No, not an apartment—a baby’s bed.) It’s tough for sophisticated parents to extend their aesthetic to the kids’ room. Kimberly Hall Kids aims to make it easier with custom designs of everything from bumpers to rockers, supplied from interior designer Hall’s giant Rolodex of industry sources. And yes, there’s a super-cool Lucite-and-lacquer crib (price upon request). There are few plush animals and no race-car-shaped beds here. The traditional primary-color palette is replaced by cheery fuchsia, lime green, and orange splashed across fluffy towels, fabulous side tables, and even the oilcloth drapery that frames the store’s second-floor door. (A “stroller valet service” helps parents get upstairs.) More outlandish items include the Om Zone, a four-foot-diameter zebra-print 0 that works as a climbing frame when stood upright and as a playpen when laid flat. Less pricey are indoor-outdoor floor mats and soft receiving blankets. As a whole, the store screams “cool” as much as “kid,” and don’t we all want that for the children—and, for that matter, ourselves?

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