Profile

Three brothers who used to run a sporting goods store are out to renovate the “King of Greene Street,” a massive French Renaissance building in Soho originally built as a warehouse for the Gardner Colby dry goods company in the 1870s. They opened this urbane, fashion-conscious boutique in fall 2008, stocking fur-trimmed dresses and edgy separates in linen, wool, and silk from labels like Francesco Scognamiglio and Viktor & Rolf.  An array of trendy, striking apparel for both sexes is displayed among spalike pale-green walls, sixteen-foot ceilings, and enormous windows. Offerings include rarefied leather boots, imaginative stilettos, and decorative flats for women by designers like Guillaume Hinfray, Chrissie Morris, Sebastian, and Andrea Pfister. Nearby, shelves display a smaller selection of Italian leather sneakers by Pantofola d'Oro and dress shoes by Alberto Fasciani for men. — Kaija Helmetag