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The French label unveiled its first New York boutique in July 2010. The 3,550-square-foot space is fashion porn for the well-to-do set, filled with daintily distressed dresses and colorful silk cocktail frocks, bejeweled heels, cascading skirts, and python bags dangling from gold chains. The store spans three floors (the top two in the five-story building will be turned into the brand's offices) and is meant to resemble a luxe women's club, decked with zebra-print rugs, Art Deco chandeliers, Louis XV–style couches, and black-and-white photos from the Lanvin archive. The cream-colored third floor is devoted to the Blanche bridalwear collection; the second floor offers shoes, jewelry, and the fall collection; and the first floor is devoted to spring apparel, handbags, and gifts.