Mon-Sat, 10am-8pm; Sun, 11am-7pm
E, M at Fifth Ave.-53rd St.; B, D, F, M at 47th-50th Sts.-Rockefeller Center; 6 at 51st St.
American Express, Discover, MasterCard, Visa
Brickley the LEGO sea dragon, constructed with nearly one million LEGO bricks by a team of mechanical engineers, weaves in and out of this flagship’s ceiling, its open-mouthed and pink-tongued face peering down onto shoppers. The two-tiered space divides itself by age. On the ground floor are toys for the very young, like Toy Story’s Buzz Lightyear, which is made with bricks constructed specifically for small hands (these are known as “DUPLO” items in the LEGO parlance), while the considerably larger and more dynamic downstairs caters to a slightly older audience (ages four and up) and has shelves lined with Harry Potter and Star Wars toys. Interactive computers and various playing stations distract hyperactive children while parents gawk at the unobstructed Rock Center view. But most impressive are the locally inspired LEGO mosaics and the replicas of 30 Rock’s Atlas and Prometheus statues, the latter of which was so heavy (it weighed almost a ton) that the store had to reinforce its floor. A tourist trap? Completely. Camera-ready crowds guaranteed at all times.